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  • Writer's picturePovilas Godliauskas

Social dilemma or social denial?

For many, "Social Dilemma" (2020) has been an eye-opening experience. For me though the most eye-opening fact was the overblown reaction to the film. 😶

It's not that we never realized our data was (ab)used for marketing purposes, social media was addictive, or engineers were not the most avid users of their products.


It's that many knew (at least deep down) they, figuratively speaking, shared a bed with the devil.


However, suddenly some people stumbled upon a visually pleasing (but super predictable) documentary and now the world looks different.


To me, the overrated reaction is a reminder of how persuasive a technology-driven product can be, whether it's a "world-changing" app, social media, or a dramatic flick by Netflix, guilty of the same tactics their film is attempting to criticize. 💩

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